When we think of artifacts most of us think about archaeological digs, and of the unearthed pottery, coins, and other man-made objects.
There is another type of artifact that is less well known, and this is behavior that has been created and formed as the result of a behavioral test. In other words, an experiment can produce behavioral results that did not exist prior to the experiment.
We are all artifacts now, and the experiment and/or behavioral test has been, and continues to be, the internet. We have all witnessed behavior that now exists as a result of mass media, viral triggers, and human boredom.
Our behavior has become more and more predictable, especially now that they are learning how to nudge us (which means getting us to react in predictable ways by using triggers with the statistically highest success rate.) They know our weaknesses and our strengths. It is an illusion to think you can hide.